AI Insights · Timothy · September 2021
Top 5 Social Apps Performance in Lebanon Q3 2021
Explore the performance metrics of the top 5 social apps in Lebanon during Q3 2021, including trends in weekly downloads, revenue, and active users.
During the third quarter of 2021, the top social apps in Lebanon demonstrated varying performance trends across downloads, revenue, and active users. Here's a closer look at the metrics for TikTok, Likee - Short Video Community, Instagram, Facebook, and SoulChill - Voice Chat & Party.
TikTok
TikTok experienced fluctuations in weekly revenue, peaking at approximately $10.6K in early July before declining to $3.4K by the end of September. Weekly downloads showcased a stable trend, hovering around 25K, with a notable peak of 26.9K in early August. The app's weekly active users saw a steady increase, reaching a high of 1.41M in early August before slightly declining to around 1.3M by the end of the quarter.
Likee - Short Video Community
Likee - Short Video Community showed significant growth in revenue, especially in late August, where it peaked at $2.8K. Weekly downloads were consistent, generally ranging between 13K and 21K, with the highest downloads recorded in late September at 21.2K. Active users increased from 245K in late June to around 268K by the end of September, demonstrating steady engagement.
Instagram maintained a stable weekly download trend, with a slight increase towards the end of the quarter, peaking at 23.3K in mid-September. Revenue remained minimal throughout the period, peaking at $30 in early August. The app's weekly active users hovered consistently around 1.6M, with minor fluctuations.
Facebook saw its weekly revenue peak at $1.2K in early August. Weekly downloads generally increased throughout the quarter, reaching up to 19.8K by the end of September. Active user numbers remained robust and stable, averaging around 2.7M throughout the quarter.
SoulChill - Voice Chat & Party
SoulChill - Voice Chat & Party had modest revenue figures, with a peak of $270 in mid-August. Downloads showed a notable peak of 14.5K in mid-July but stabilized around 1.5K towards the end of the quarter. Active users also fluctuated, peaking at 25.3K in mid-July before settling around 17.5K by the end of September.
For more detailed insights and data, visit Sensor Tower.
